Ayman Alawneh, President of the Jordanian Businessmen Association (JBA), to the Jordanian news agency, said the Jordan-EU Summit could mark a turning point in bilateral economic relations. He emphasized the need for actionable plans to transform ambitions into tangible benefits for Jordan’s economy.
He noted that one of the summit’s key outcomes should be an increase in Jordanian exports to the EU, achieved through a clear strategic vision, strong public-private partnership, continuous product innovation, and marketing strategies aligned with European market demands.
Alawneh stressed that while exports to the EU grew significantly in 2025, reaching JD 520 million, there is potential to further expand and diversify exports if Jordan improves the Free Trade Agreement conditions, increases preferential quotas, expands the list of tariff-exempt products, and focuses on high-potential sectors such as organic agriculture, pharmaceuticals, manufacturing, and IT services.
He also emphasized the importance of institutional and financial support for exporters, including programs for export assistance, participation in European trade fairs, covering EU certification costs, developing a unified digital platform for Jordanian exports, establishing a unified Jordanian brand in Europe, and implementing early-warning systems to respond to changes in EU trade policies.